Mothers Work Case Executive Summary

This report assesses the business operations of Mothers Work Business. It is currently one of the greatest food-chains around the world. Its company operations and products portray its vision of contributing its part to the development of a healthy world. It provides a variety of items to its consumers consisting of pet food, drinks, confectionary products, treats, dairy products, and food for babies. Using various techniques, it pleases the requirements of its various market segments. The food industry is also expected to broaden in the coming years as the population of the world is anticipated to increase by one-third. This creates numerous chances for Mothers Work to more broaden its business. Besides this, making use of technology is also increasing in food processing industry which further develop chances for Mothers Work. Drinks contribute the highest to the total income of the company, following which, are the dairy products. Mothers Work has a competitive advantage over its customer in the department of research and development, as it is investing the most in this department in the food industry. Its product packaging likewise provides it an edge over its customers. Its marketing goals include becoming the biggest maker of dairy products, development in the emerging markets, advance the use of technology and growth in the natural food market. The business plans to broaden awareness amongst its consumers and increase its client base from thirty-one percent to half. Though the threat of brand-new entrants and alternatives is high, Mothers Work manages to remain among the leading and biggest food chains of the world since of its tactical planning and efficient usage of its Research and Development department.