With the deep analysis of the above alternatives, it is recommended that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices also, as investors want to invest more in companies with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by developing certain short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Marketing Performance What Do You Expect should perform various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Evaluate the existing target market in addition to the market sector which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to deal with. Get most beneficial companies with a strong dedication to health, to construct the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Marketing Performance What Do You Expect values and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Marketing Performance What Do You Expect as a business producing healthy products has been constructed under midterm plan and now the company could move towards taste element as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
