The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Mango Popularizing Fashion has an experience of about 140 years, enabling business to better perform, in different situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Mango Popularizing Fashion has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, family pet food, confectionary items, beverages etc. Famous brands of Mango Popularizing Fashion consist of; Maggi, Kit-Kat, Nescafe, etc.
• Mango Popularizing Fashion has large amount of spending on R&D as compare to its competitors, making the company to introduce more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After embracing its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Mango Popularizing Fashion.
• Mango Popularizing Fashion is a well-known brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the chances of easy market adoption of different brand-new brand names of Mango Popularizing Fashion.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can offer a negative signal to Mango Popularizing Fashion consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to change the understanding of people ab out Mango Popularizing Fashion as a company offering healthy and healthy products.
Opportunities
• Introducing more health related items makes it possible for the company to record the market in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing nations can increase the Mango Popularizing Fashion company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Mango Popularizing Fashion customers. For instance, instructors can recommend their trainees to purchase Mango Popularizing Fashion products.
Threats
• Financial instability in nations, which are the possible markets for Mango Popularizing Fashion, can develop a number of problems for Mango Popularizing Fashion.
• Shifting of products from typical to healthier, results in extra costs and can cause decline business's profit margins.
• As Mango Popularizing Fashion has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
