With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices too, as investors are willing to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing specific short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Mango Popularizing Fashion ought to perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its income.
• Examine the existing target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Evaluate the existing financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Get most favorable organizations with a strong dedication to health, to build the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Mango Popularizing Fashion worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Mango Popularizing Fashion as a company producing healthy items has actually been developed under midterm plan and now the company could move towards taste factor as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
