The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Listerine In Brazil has an experience of about 140 years, allowing business to much better perform, in various scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Market.
• Listerine In Brazil has more than 2000 brands, which increase the circle of its target consumers. These brand names include infant foods, animal food, confectionary items, beverages etc. Famous brand names of Listerine In Brazil include; Maggi, Kit-Kat, Nescafe, and so on
• Listerine In Brazil has large quantity of costs on R&D as compare to its rivals, making the company to introduce more innovative and healthy products. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Listerine In Brazil.
• Listerine In Brazil is a widely known brand name with high consumer's loyalty and brand name recall. This brand name loyalty of customers increases the opportunities of simple market adoption of different brand-new brand names of Listerine In Brazil.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Listerine In Brazil customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to alter the perception of individuals ab out Listerine In Brazil as a business offering healthy and healthy items.
Opportunities
• Introducing more health associated products allows the business to capture the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards establishing countries can improve the Listerine In Brazil business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Listerine In Brazil consumers. Instructors can advise their students to acquire Listerine In Brazil items.
Threats
• Economic instability in nations, which are the possible markets for Listerine In Brazil, can create numerous concerns for Listerine In Brazil.
• Shifting of products from regular to healthier, leads to extra costs and can cause decline company's earnings margins.
• As Listerine In Brazil has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
