With the deep analysis of the above options, it is advised that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices too, as investors are willing to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing certain short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Lg Display Wroclaw Creating A Workplace Of Joy must perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Evaluate the existing target audience in addition to the marketplace segment which is not include in the business's circle.
• Examine the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Lg Display Wroclaw Creating A Workplace Of Joy values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Lg Display Wroclaw Creating A Workplace Of Joy as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste element too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
