The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Learning From Losing A Customer has an experience of about 140 years, enabling company to better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Learning From Losing A Customer has more than 2000 brands, which increase the circle of its target consumers. These brands include infant foods, family pet food, confectionary items, drinks and so on. Famous brand names of Learning From Losing A Customer include; Maggi, Kit-Kat, Nescafe, and so on
• Learning From Losing A Customer has big amount of costs on R&D as compare to its rivals, making the business to launch more ingenious and healthy items. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Learning From Losing A Customer.
• Learning From Losing A Customer is a popular brand name with high customer's commitment and brand name recall. This brand name loyalty of consumers increases the chances of simple market adoption of different new brand names of Learning From Losing A Customer.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can provide an unfavorable signal to Learning From Losing A Customer customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to alter the understanding of individuals ab out Learning From Losing A Customer as a business selling healthy and nutritious items.
Opportunities
• Introducing more health associated products enables the company to record the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Thus broadening the market towards establishing countries can increase the Learning From Losing A Customer service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Learning From Losing A Customer customers. Instructors can suggest their students to purchase Learning From Losing A Customer products.
Threats
• Financial instability in countries, which are the prospective markets for Learning From Losing A Customer, can develop numerous concerns for Learning From Losing A Customer.
• Shifting of products from typical to healthier, causes extra costs and can cause decrease company's earnings margins.
• As Learning From Losing A Customer has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
