With the deep analysis of the above alternatives, it is suggested that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates as well, as financiers are willing to invest more in business with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing certain short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Innovation And Customer Service At Grupo Supermercados Wong A Peruvian Success Story ought to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its earnings.
• Examine the present target market along with the marketplace section which is not consist of in the business's circle.
• Examine the current financial data to measure the amount that ought to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Acquire most favorable organizations with a strong commitment to health, to construct the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Innovation And Customer Service At Grupo Supermercados Wong A Peruvian Success Story values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Innovation And Customer Service At Grupo Supermercados Wong A Peruvian Success Story as a company producing healthy products has been constructed under midterm plan and now the business might move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
