The VRIO analysis of Indigo Books And Music Inc Company is a broad variety analysis supplying the company with an opportunity to obtain a practical competitive advantage against its rivals in the food and drink market, summed up in Exhibition I.
Valuable
The resources utilized by the Indigo Books And Music Inc business are important for the business or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are some of the essential important aspects of for the identification of competitive advantage.
Rare
The valuable resources used by Indigo Books And Music Inc are even unusual or costly. If these resources are commonly discovered that it would be easier for the rivals and the new competitors in the market to easily relocate competitors.
Imitation
The replica procedure is pricey for the competitors of Indigo Books And Music Inc Business. Nevertheless, it can be done only in 2 various strategies i.e. item duplication which is produced and made by Indigo Books And Music Inc Company and introducing of the substitute of the items with changing cost. This increases the danger of disturbance to the current structure of the market.
Organization
This part of VRIO analysis handle the compatibility of the company to place in the market making productive use of its valuable resources which are hard to mimic. Frequently, the development of management is absolutely depending on the company's execution method and team. Therefore, this polishes the abilities of the firm by time based on the decisions made by company for the development of its strategic capitals.
Exhibit I: VRIO Analysis
