The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Indigo Books And Music Inc has an experience of about 140 years, making it possible for business to better perform, in various scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Indigo Books And Music Inc has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Indigo Books And Music Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Indigo Books And Music Inc has large big of spending costs R&D as compare to its competitorsRivals making the company to launch more innovative ingenious nutritious products.
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Indigo Books And Music Inc.
• Indigo Books And Music Inc is a widely known brand name with high customer's loyalty and brand name recall. This brand commitment of customers increases the chances of simple market adoption of various new brands of Indigo Books And Music Inc.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Indigo Books And Music Inc clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Indigo Books And Music Inc as a company selling healthy and healthy products.
Opportunities
• Introducing more health associated products enables the company to record the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets in the world. For this reason expanding the marketplace towards establishing countries can increase the Indigo Books And Music Inc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Indigo Books And Music Inc consumers. Instructors can recommend their students to buy Indigo Books And Music Inc products.
Threats
• Financial instability in nations, which are the potential markets for Indigo Books And Music Inc, can create a number of issues for Indigo Books And Music Inc.
• Shifting of products from normal to healthier, leads to additional expenses and can cause decrease business's revenue margins.
• As Indigo Books And Music Inc has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
