With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing specific short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Implementing Lean Operations At Caesar Casinos need to perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Analyze the present target market as well as the marketplace segment which is not consist of in the business's circle.
• Examine the current financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to handle. Obtain most favorable companies with a strong dedication to health, to construct the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Implementing Lean Operations At Caesar Casinos worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Implementing Lean Operations At Caesar Casinos as a company producing healthy items has been built under midterm plan and now the business might move towards taste factor too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
