Icedelights Case Executive Summary

This report examines business operations of Icedelights Business. It is currently among the biggest food-chains all over the world. Its service operations and products portray its vision of contributing its part to the advancement of a healthy world. It provides a variety of products to its customers consisting of family pet food, drinks, confectionary items, treats, dairy products, and food for babies. Using different methods, it satisfies the requirements of its various market sectors. The food market is likewise anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This produces many opportunities for Icedelights to more broaden its service. Other than this, making use of technology is also increasing in food processing industry which even more develop chances for Icedelights. Beverages contribute the greatest to the total revenue of the business, following which, are the dairy products. Icedelights has a competitive advantage over its client in the department of research study and development, as it is investing the most in this department in the food industry. Its packaging also provides it an edge over its consumers. Its marketing goals include becoming the biggest manufacturer of dairy items, advancement in the emerging markets, advance the use of technology and growth in the natural food market. The business plans to expand awareness amongst its consumers and increase its customer base from thirty-one percent to half. The risk of new entrants and alternatives is high, Icedelights handles to stay amongst the leading and biggest food chains of the world because of its strategic preparation and effective use of its Research and Development department.