With the deep analysis of the above alternatives, it is suggested that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices as well, as financiers are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by developing particular short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy How Selfish Are People Really ought to carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce the majority of its income.
• Analyze the current target audience as well as the market segment which is not consist of in the business's circle.
• Evaluate the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Acquire most favorable companies with a strong commitment to health, to build the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about How Selfish Are People Really worths and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the How Selfish Are People Really as a company producing healthy items has actually been built under midterm strategy and now the business could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
