With the deep analysis of the above alternatives, it is suggested that the business must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share prices as well, as investors are willing to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by establishing certain short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy How Northern Telecom Competes On Time should perform various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its income.
• Evaluate the current target audience in addition to the marketplace section which is not include in the business's circle.
• Evaluate the current financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about How Northern Telecom Competes On Time values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the How Northern Telecom Competes On Time as a company producing healthy items has been developed under midterm strategy and now the company might move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
