With the deep analysis of the above alternatives, it is suggested that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices too, as investors want to invest more in business with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by developing certain short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Hawk Electronics Inc need to perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its earnings.
• Analyze the present target audience in addition to the market section which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Hawk Electronics Inc worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Hawk Electronics Inc as a company producing healthy products has been built under midterm strategy and now the company could move towards taste element as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
