The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Hambrecht Quist has an experience of about 140 years, enabling company to much better perform, in different scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Hambrecht Quist has more than 2000 brands, which increase the circle of its target customers. Famous brands of Hambrecht Quist consist of; Maggi, Kit-Kat, Nescafe, etc.
• Hambrecht Quist has large amount of spending costs R&D as compare to its competitorsRivals making the company to launch more innovative ingenious nutritious healthy.
• After adopting its NHW Technique, the company has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Hambrecht Quist.
• Hambrecht Quist is a well-known brand with high consumer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of different brand-new brands of Hambrecht Quist.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Hambrecht Quist clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are rather various. It will take long to change the understanding of individuals ab out Hambrecht Quist as a company selling healthy and nutritious products.
Opportunities
• Presenting more health associated items enables the company to record the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. Expanding the market towards establishing countries can improve the Hambrecht Quist service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Hambrecht Quist consumers. Instructors can advise their students to acquire Hambrecht Quist items.
Threats
• Economic instability in countries, which are the possible markets for Hambrecht Quist, can produce several issues for Hambrecht Quist.
• Shifting of items from normal to much healthier, results in extra expenses and can result in decline company's profit margins.
• As Hambrecht Quist has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
