With the deep analysis of the above alternatives, it is recommended that the business ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as financiers are willing to invest more in business with considerable R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Method can be carried out effectively by establishing particular short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Hambrecht Quist should carry out numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create the majority of its earnings.
• Evaluate the present target market along with the marketplace section which is not include in the company's circle.
• Evaluate the present financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Get most beneficial companies with a strong commitment to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Hambrecht Quist worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Hambrecht Quist as a company producing healthy items has actually been developed under midterm plan and now the company might move towards taste aspect also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
