With the deep analysis of the above alternatives, it is advised that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices too, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be executed efficiently by establishing specific short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Globalization Of Europe An Interview With Wisse Dekker need to carry out different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce most of its income.
• Evaluate the current target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Examine the existing financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Acquire most beneficial organizations with a strong dedication to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Globalization Of Europe An Interview With Wisse Dekker values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Globalization Of Europe An Interview With Wisse Dekker as a business producing healthy products has been developed under midterm plan and now the business might move towards taste aspect as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
