With the deep analysis of the above options, it is advised that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices also, as financiers are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be carried out effectively by developing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan From The Ladder Of Science To The Product Development Cycle ought to carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate the majority of its profits.
• Evaluate the present target market along with the market sector which is not consist of in the business's circle.
• Evaluate the present financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about From The Ladder Of Science To The Product Development Cycle values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the From The Ladder Of Science To The Product Development Cycle as a company producing healthy items has actually been developed under midterm plan and now the company could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
