The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Flanders Of Springfield has an experience of about 140 years, allowing company to much better perform, in numerous circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Flanders Of Springfield has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, pet food, confectionary products, beverages etc. Famous brand names of Flanders Of Springfield include; Maggi, Kit-Kat, Nescafe, etc.
• Flanders Of Springfield has large quantity of spending on R&D as compare to its competitors, making the business to release more innovative and healthy items. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Flanders Of Springfield.
• Flanders Of Springfield is a well-known brand name with high consumer's commitment and brand name recall. This brand loyalty of customers increases the opportunities of easy market adoption of various new brands of Flanders Of Springfield.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer a negative signal to Flanders Of Springfield customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Flanders Of Springfield as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related products makes it possible for the company to catch the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards establishing nations can enhance the Flanders Of Springfield business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Flanders Of Springfield consumers. For instance, teachers can recommend their trainees to buy Flanders Of Springfield products.
Threats
• Economic instability in nations, which are the prospective markets for Flanders Of Springfield, can create numerous concerns for Flanders Of Springfield.
• Shifting of products from typical to much healthier, leads to extra expenses and can lead to decline business's earnings margins.
• As Flanders Of Springfield has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
