The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Ethics In Practice has an experience of about 140 years, enabling company to better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Ethics In Practice has more than 2000 brands, which increase the circle of its target customers. These brands include baby foods, pet food, confectionary items, drinks and so on. Famous brand names of Ethics In Practice consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ethics In Practice has big amount of costs on R&D as compare to its competitors, making the company to release more ingenious and healthy products. This development provides the business a high competitive position in long run.
• After adopting its NHW Method, the company has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Ethics In Practice.
• Ethics In Practice is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of numerous new brand names of Ethics In Practice.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can give an unfavorable signal to Ethics In Practice clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to alter the understanding of individuals ab out Ethics In Practice as a company offering healthy and nutritious products.
Opportunities
• Presenting more health associated products allows the company to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards establishing countries can increase the Ethics In Practice company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Ethics In Practice consumers. Instructors can recommend their trainees to buy Ethics In Practice items.
Threats
• Economic instability in nations, which are the potential markets for Ethics In Practice, can produce several problems for Ethics In Practice.
• Shifting of products from regular to healthier, results in additional costs and can result in decrease company's earnings margins.
• As Ethics In Practice has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
