With the deep analysis of the above alternatives, it is suggested that the business needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates also, as financiers want to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by developing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Efficient Markets Deficient Governance must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Examine the existing target market in addition to the market segment which is not consist of in the company's circle.
• Examine the existing financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Get most beneficial companies with a strong commitment to health, to construct the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Efficient Markets Deficient Governance values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Efficient Markets Deficient Governance as a company producing healthy items has been developed under midterm strategy and now the business could move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
