The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Ecolab Inc D has an experience of about 140 years, making it possible for company to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Ecolab Inc D has more than 2000 brand names, which increase the circle of its target customers. These brand names include infant foods, animal food, confectionary items, drinks and so on. Famous brand names of Ecolab Inc D consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ecolab Inc D has large quantity of costs on R&D as compare to its rivals, making the business to introduce more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After adopting its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Ecolab Inc D.
• Ecolab Inc D is a popular brand with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the chances of easy market adoption of different new brand names of Ecolab Inc D.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to Ecolab Inc D customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Ecolab Inc D as a company selling healthy and healthy items.
Opportunities
• Presenting more health associated products allows the business to record the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing countries can improve the Ecolab Inc D business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Ecolab Inc D customers. Teachers can advise their trainees to buy Ecolab Inc D items.
Threats
• Financial instability in countries, which are the potential markets for Ecolab Inc D, can produce a number of issues for Ecolab Inc D.
• Shifting of items from regular to much healthier, leads to extra expenses and can lead to decrease business's earnings margins.
• As Ecolab Inc D has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
