The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Ecolab Inc B has an experience of about 140 years, making it possible for company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Ecolab Inc B has more than 2000 brands, which increase the circle of its target customers. These brand names include child foods, family pet food, confectionary items, beverages and so on. Famous brands of Ecolab Inc B consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ecolab Inc B has large quantity of spending on R&D as compare to its competitors, making the company to release more ingenious and healthy items. This innovation offers the business a high competitive position in long term.
• After embracing its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Ecolab Inc B.
• Ecolab Inc B is a well-known brand name with high consumer's loyalty and brand name recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different brand-new brand names of Ecolab Inc B.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer a negative signal to Ecolab Inc B customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Ecolab Inc B as a business offering healthy and nutritious products.
Opportunities
• Presenting more health related products makes it possible for the business to capture the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Hence broadening the marketplace towards establishing nations can improve the Ecolab Inc B service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Ecolab Inc B consumers. For instance, teachers can advise their trainees to buy Ecolab Inc B products.
Threats
• Financial instability in countries, which are the prospective markets for Ecolab Inc B, can develop numerous problems for Ecolab Inc B.
• Shifting of items from typical to healthier, leads to additional costs and can cause decrease business's revenue margins.
• As Ecolab Inc B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
