With the deep analysis of the above alternatives, it is recommended that the company needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices as well, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Ecolab Inc B need to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate most of its earnings.
• Analyze the current target market in addition to the market section which is not include in the business's circle.
• Examine the existing financial information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to deal with. Get most beneficial organizations with a strong dedication to health, to build the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Ecolab Inc B worths and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Ecolab Inc B as a company producing healthy products has actually been built under midterm plan and now the company could move towards taste element also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.