With the deep analysis of the above options, it is advised that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices too, as investors are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented effectively by establishing certain short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B should carry out numerous activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its income.
• Analyze the present target market as well as the marketplace section which is not consist of in the business's circle.
• Analyze the current financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Obtain most favorable companies with a strong commitment to health, to develop the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
