With the deep analysis of the above options, it is advised that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs too, as investors want to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing particular short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Digitalthink Building A Sales Force ought to perform numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its revenue.
• Evaluate the current target market along with the marketplace section which is not include in the business's circle.
• Examine the current financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Digitalthink Building A Sales Force worths and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste element, as the base for the Digitalthink Building A Sales Force as a business producing healthy items has been built under midterm strategy and now the company might move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
