With the deep analysis of the above options, it is advised that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing certain short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Deaver Brown And Cross River Media Master Video need to carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create the majority of its earnings.
• Examine the present target market in addition to the market segment which is not consist of in the business's circle.
• Evaluate the existing financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to handle. Get most favorable organizations with a strong dedication to health, to construct the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Deaver Brown And Cross River Media Master Video values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste factor, as the base for the Deaver Brown And Cross River Media Master Video as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
