The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Days Inn has an experience of about 140 years, enabling company to better carry out, in different situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Days Inn has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Days Inn include; Maggi, Kit-Kat, Nescafe, and so on
• Days Inn has large amount of spending on R&D as compare to its competitorsRivals making the company to launch introduce innovative ingenious nutritious productsItems
• After adopting its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Days Inn.
• Days Inn is a popular brand with high consumer's commitment and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of Days Inn.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give a negative signal to Days Inn consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to change the perception of individuals ab out Days Inn as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related products enables the business to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards developing countries can improve the Days Inn company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Days Inn consumers. Teachers can suggest their trainees to purchase Days Inn products.
Threats
• Financial instability in nations, which are the potential markets for Days Inn, can develop several problems for Days Inn.
• Shifting of products from normal to healthier, causes extra expenses and can result in decline business's profit margins.
• As Days Inn has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
