It provides a variety of products to its consumers consisting of family pet food, beverages, confectionary products, snacks, dairy products, and food for infants. Its marketing objectives consist of ending up being the largest producer of dairy products, advancement in the emerging markets, advance the use of technology and growth in the organic food market. The hazard of new entrants and substitutes is high, Days Inn manages to stay among the leading and largest food chains of the world because of its strategic planning and efficient use of its Research and Development department.
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