With the deep analysis of the above options, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and ingenious items in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share rates as well, as financiers want to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Danone Adopting Integrated Reporting Or Not A must perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its profits.
• Evaluate the present target market as well as the market sector which is not consist of in the company's circle.
• Analyze the present financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Acquire most favorable organizations with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Danone Adopting Integrated Reporting Or Not A worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Danone Adopting Integrated Reporting Or Not A as a company producing healthy products has been developed under midterm strategy and now the company could move towards taste factor too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
