With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates as well, as investors are willing to invest more in business with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by establishing specific short-term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Daimler China Facing A Media Firestorm ought to perform various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its profits.
• Evaluate the current target audience along with the marketplace sector which is not include in the company's circle.
• Evaluate the existing financial information to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Daimler China Facing A Media Firestorm values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Daimler China Facing A Media Firestorm as a business producing healthy items has been built under midterm strategy and now the business could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
