The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Curled Metal Inc has an experience of about 140 years, making it possible for company to better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Curled Metal Inc has more than 2000 brand names, which increase the circle of its target customers. These brands consist of infant foods, family pet food, confectionary items, drinks and so on. Famous brand names of Curled Metal Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Curled Metal Inc has large amount of costs on R&D as compare to its competitors, making the business to introduce more ingenious and healthy items. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Curled Metal Inc.
• Curled Metal Inc is a well-known brand with high consumer's loyalty and brand name recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of various brand-new brand names of Curled Metal Inc.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can offer a negative signal to Curled Metal Inc customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Curled Metal Inc as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated products enables the business to capture the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets on the planet. Hence broadening the market towards developing countries can improve the Curled Metal Inc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Curled Metal Inc consumers. Teachers can recommend their trainees to purchase Curled Metal Inc products.
Threats
• Financial instability in countries, which are the potential markets for Curled Metal Inc, can develop a number of issues for Curled Metal Inc.
• Shifting of items from normal to healthier, causes extra expenses and can lead to decrease business's profit margins.
• As Curled Metal Inc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
