The analysis utilized to determine the position of company in the market is done by using PESTLE analysis, offered in Exhibit A. Colgate Palmolive Company works under the rules and guidelines directed by federal government and food authority. The company is more focused on its items and services to make sure about the product quality and security.
Political.
The political impact on the business is greatly influenced by the federal government laws and policies. In efforts to manufacture good food, Colgate Palmolive Company is altering the standards of food and beverage production.
Economic.
Initiation of business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the Colgate Palmolive Company Company in U.S. is growing year by year with variable products launch especially focusing on the dietary food for infants.
Social.
The social environment keeps on altering with respect to time like the attitude of the customer as well as their way of lives. Any service or product of any company can not achieve success until the company is not concerned about the living system of the consumer. Colgate Palmolive Company is taking measures to fulfill its objectives as the world is in search of healthy and tasty food.
Technological.
In the development of company, strategic measures are somewhat obligatory. Colgate Palmolive Company is one of the leading popular international company and by time it invests in different departments to take its products to new level. Colgate Palmolive Company is investing more on its R&D to make its items healthier and healthy offering customers with health benefits.
Legal.
There is no such impact of legal elements of Colgate Palmolive Company as it is more concerned over its laws and policies.
Environmental.
Colgate Palmolive Company, in regards to ecological effect is devoted to operate in environment-friendly environment with conservation of the natural resources and energy. As due to the production of bigger variety of products there might be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
