Cinemex Case SWOT Analysis

Case Study Solution And Analysis

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Cinemex Case Study Analysis

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.


• Cinemex has an experience of about 140 years, enabling company to better perform, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Cinemex has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Cinemex consist of; Maggi, Kit-Kat, Nescafe, and so on
• Cinemex has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthy.
• After adopting its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Cinemex.
• Cinemex is a popular brand name with high customer's loyalty and brand recall. This brand commitment of consumers increases the opportunities of easy market adoption of different brand-new brand names of Cinemex.


• Acquisitions of those service, like; Kraft frozen Pizza business can provide a negative signal to Cinemex consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to alter the perception of people ab out Cinemex as a business offering healthy and nutritious products.


• Presenting more health associated products allows the company to catch the market in which customers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards establishing countries can increase the Cinemex organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Cinemex customers. Instructors can advise their students to acquire Cinemex products.


• Economic instability in nations, which are the potential markets for Cinemex, can create a number of concerns for Cinemex.
• Shifting of items from regular to much healthier, causes additional costs and can result in decrease business's profit margins.
• As Cinemex has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.

Exhibit F: SWOT Analysis