With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates also, as investors are willing to invest more in companies with significant R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Case Study Examples With Solutions need to carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its revenue.
• Analyze the current target market in addition to the market sector which is not include in the company's circle.
• Analyze the existing financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Obtain most beneficial organizations with a strong dedication to health, to develop the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Case Study Examples With Solutions values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Case Study Examples With Solutions as a business producing healthy products has been constructed under midterm plan and now the company might move towards taste factor as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
