The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Canopy Growth Corporation Canada First And The World Next has an experience of about 140 years, making it possible for business to better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Canopy Growth Corporation Canada First And The World Next has more than 2000 brand names, which increase the circle of its target customers. These brands consist of child foods, pet food, confectionary products, beverages etc. Famous brands of Canopy Growth Corporation Canada First And The World Next include; Maggi, Kit-Kat, Nescafe, and so on
• Canopy Growth Corporation Canada First And The World Next has big quantity of costs on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This innovation offers the business a high competitive position in long term.
• After adopting its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Canopy Growth Corporation Canada First And The World Next.
• Canopy Growth Corporation Canada First And The World Next is a well-known brand name with high consumer's commitment and brand recall. This brand loyalty of customers increases the opportunities of easy market adoption of different new brand names of Canopy Growth Corporation Canada First And The World Next.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give a negative signal to Canopy Growth Corporation Canada First And The World Next clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the perception of individuals ab out Canopy Growth Corporation Canada First And The World Next as a business selling healthy and healthy items.
Opportunities
• Presenting more health associated items enables the business to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Thus expanding the market towards developing countries can improve the Canopy Growth Corporation Canada First And The World Next business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Canopy Growth Corporation Canada First And The World Next consumers. For instance, teachers can recommend their trainees to buy Canopy Growth Corporation Canada First And The World Next items.
Threats
• Economic instability in nations, which are the potential markets for Canopy Growth Corporation Canada First And The World Next, can produce a number of concerns for Canopy Growth Corporation Canada First And The World Next.
• Shifting of products from regular to much healthier, causes extra costs and can result in decline business's revenue margins.
• As Canopy Growth Corporation Canada First And The World Next has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
