With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs too, as financiers want to invest more in business with considerable R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing specific short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Business Teams At Rubbermaid Inc should perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its earnings.
• Evaluate the existing target market in addition to the marketplace section which is not include in the company's circle.
• Evaluate the current financial data to measure the amount that ought to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to develop the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Business Teams At Rubbermaid Inc values and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Business Teams At Rubbermaid Inc as a business producing healthy items has actually been constructed under midterm plan and now the business could move towards taste aspect too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
