The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Business Family Dynamics has an experience of about 140 years, making it possible for company to better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Business Family Dynamics has more than 2000 brand names, which increase the circle of its target customers. These brand names include baby foods, animal food, confectionary products, beverages etc. Famous brands of Business Family Dynamics include; Maggi, Kit-Kat, Nescafe, etc.
• Business Family Dynamics has large amount of spending on R&D as compare to its competitors, making the business to release more ingenious and healthy items. This development offers the company a high competitive position in long run.
• After embracing its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Business Family Dynamics.
• Business Family Dynamics is a widely known brand with high customer's commitment and brand recall. This brand name loyalty of customers increases the opportunities of simple market adoption of various new brand names of Business Family Dynamics.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer a negative signal to Business Family Dynamics clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are quite different. It will take long to alter the understanding of individuals ab out Business Family Dynamics as a business offering healthy and healthy products.
Opportunities
• Introducing more health related items makes it possible for the company to catch the market in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets on the planet. Thus broadening the market towards establishing countries can boost the Business Family Dynamics business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Business Family Dynamics consumers. Instructors can suggest their students to buy Business Family Dynamics products.
Threats
• Financial instability in countries, which are the prospective markets for Business Family Dynamics, can produce several concerns for Business Family Dynamics.
• Shifting of items from regular to healthier, leads to additional costs and can result in decrease business's revenue margins.
• As Business Family Dynamics has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
