Business Family Dynamics Case Executive Summary

This report examines business operations of Business Family Dynamics Company. It is currently one of the greatest food-chains around the world. Its service operations and products depict its vision of contributing its part to the advancement of a healthy world. It supplies a variety of items to its customers including pet food, beverages, confectionary products, snacks, dairy products, and food for babies. Using various techniques, it pleases the requirements of its different market sections. The food market is also anticipated to expand in the coming years as the population of the world is expected to increase by one-third. This produces numerous opportunities for Business Family Dynamics to additional broaden its company. Other than this, using technology is also increasing in food processing industry which even more create opportunities for Business Family Dynamics. Beverages contribute the greatest to the total earnings of the business, following which, are the dairy products. Business Family Dynamics has a competitive advantage over its customer in the department of research and development, as it is investing one of the most in this department in the food industry. Its product packaging likewise provides it an edge over its customers. Its marketing objectives include becoming the largest manufacturer of dairy items, advancement in the emerging markets, advance using technology and development in the organic food market. The company plans to expand awareness amongst its clients and increase its client base from thirty-one percent to half. Though the risk of brand-new entrants and substitutes is high, Business Family Dynamics handles to remain amongst the top and largest food chains of the world since of its strategic preparation and effective usage of its Research and Advancement department.