With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices also, as financiers are willing to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by developing particular short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Business And The Facts Of Family Life ought to perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its revenue.
• Analyze the existing target audience as well as the market sector which is not include in the company's circle.
• Analyze the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to handle. Get most favorable companies with a strong dedication to health, to construct the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Business And The Facts Of Family Life worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Business And The Facts Of Family Life as a company producing healthy products has actually been constructed under midterm plan and now the business might move towards taste element too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
