With the deep analysis of the above options, it is advised that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates also, as investors want to invest more in business with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Boston Duck Tours 1996 Has Boston Gone Quackers must carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its profits.
• Examine the present target audience in addition to the market segment which is not include in the company's circle.
• Examine the existing financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most favorable organizations with a strong commitment to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Boston Duck Tours 1996 Has Boston Gone Quackers worths and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Boston Duck Tours 1996 Has Boston Gone Quackers as a business producing healthy items has been developed under midterm strategy and now the company could move towards taste aspect too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
