The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Bombardier Aerospace has an experience of about 140 years, allowing business to better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Bombardier Aerospace has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Bombardier Aerospace consist of; Maggi, Kit-Kat, Nescafe, and so on
• Bombardier Aerospace has large big quantity spending costs R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious healthyItems
• After embracing its NHW Method, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Bombardier Aerospace.
• Bombardier Aerospace is a well-known brand with high customer's commitment and brand recall. This brand name commitment of customers increases the possibilities of simple market adoption of numerous new brand names of Bombardier Aerospace.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can provide an unfavorable signal to Bombardier Aerospace customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are quite different. It will take long to alter the perception of people ab out Bombardier Aerospace as a business selling healthy and healthy items.
Opportunities
• Presenting more health associated items enables the business to catch the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards establishing countries can increase the Bombardier Aerospace business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Bombardier Aerospace customers. Teachers can advise their students to acquire Bombardier Aerospace products.
Threats
• Financial instability in countries, which are the prospective markets for Bombardier Aerospace, can develop numerous issues for Bombardier Aerospace.
• Shifting of products from normal to healthier, results in extra costs and can result in decline business's revenue margins.
• As Bombardier Aerospace has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
