With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs too, as investors want to invest more in business with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Method can be carried out successfully by establishing particular short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Bombardier Aerospace should carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Analyze the existing target audience in addition to the marketplace section which is not include in the company's circle.
• Evaluate the present financial information to determine the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Get most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Bombardier Aerospace values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste element, as the base for the Bombardier Aerospace as a business producing healthy items has been constructed under midterm strategy and now the business might move towards taste aspect too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
