The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Birkenshire Corporation The Pink Towels has an experience of about 140 years, enabling company to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Birkenshire Corporation The Pink Towels has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, family pet food, confectionary products, drinks and so on. Famous brand names of Birkenshire Corporation The Pink Towels consist of; Maggi, Kit-Kat, Nescafe, and so on
• Birkenshire Corporation The Pink Towels has big quantity of costs on R&D as compare to its competitors, making the business to introduce more ingenious and healthy products. This innovation supplies the business a high competitive position in long term.
• After embracing its NHW Technique, the company has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Birkenshire Corporation The Pink Towels.
• Birkenshire Corporation The Pink Towels is a popular brand name with high customer's commitment and brand recall. This brand commitment of customers increases the possibilities of simple market adoption of different new brands of Birkenshire Corporation The Pink Towels.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer a negative signal to Birkenshire Corporation The Pink Towels consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the perception of individuals ab out Birkenshire Corporation The Pink Towels as a company selling healthy and nutritious items.
Opportunities
• Introducing more health associated products enables the company to capture the market in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Expanding the market towards establishing nations can improve the Birkenshire Corporation The Pink Towels organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Birkenshire Corporation The Pink Towels consumers. For instance, teachers can advise their students to acquire Birkenshire Corporation The Pink Towels products.
Threats
• Financial instability in nations, which are the possible markets for Birkenshire Corporation The Pink Towels, can produce several issues for Birkenshire Corporation The Pink Towels.
• Shifting of products from regular to healthier, causes additional costs and can result in decline company's profit margins.
• As Birkenshire Corporation The Pink Towels has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
