With the deep analysis of the above alternatives, it is recommended that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just present new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as investors want to invest more in companies with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be executed effectively by establishing certain short-term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Beyond Meat Changing Consumers Meat Preference ought to perform various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its earnings.
• Examine the existing target market in addition to the marketplace segment which is not include in the company's circle.
• Examine the existing financial information to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Get most beneficial companies with a strong dedication to health, to develop the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Beyond Meat Changing Consumers Meat Preference worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the Beyond Meat Changing Consumers Meat Preference as a company producing healthy products has been built under midterm strategy and now the business could move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
