The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Beware The Pitfalls Of Global Marketing has an experience of about 140 years, allowing company to much better perform, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Beware The Pitfalls Of Global Marketing has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary items, beverages etc. Famous brand names of Beware The Pitfalls Of Global Marketing consist of; Maggi, Kit-Kat, Nescafe, etc.
• Beware The Pitfalls Of Global Marketing has big amount of spending on R&D as compare to its rivals, making the company to launch more ingenious and nutritious items. This innovation supplies the business a high competitive position in long run.
• After embracing its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Beware The Pitfalls Of Global Marketing.
• Beware The Pitfalls Of Global Marketing is a popular brand with high consumer's loyalty and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of various new brands of Beware The Pitfalls Of Global Marketing.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can offer a negative signal to Beware The Pitfalls Of Global Marketing consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Beware The Pitfalls Of Global Marketing as a company selling healthy and healthy items.
Opportunities
• Presenting more health associated products enables the company to catch the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing countries can improve the Beware The Pitfalls Of Global Marketing service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Beware The Pitfalls Of Global Marketing customers. Teachers can suggest their students to acquire Beware The Pitfalls Of Global Marketing items.
Threats
• Economic instability in countries, which are the possible markets for Beware The Pitfalls Of Global Marketing, can create a number of issues for Beware The Pitfalls Of Global Marketing.
• Shifting of products from typical to much healthier, results in additional costs and can result in decline business's revenue margins.
• As Beware The Pitfalls Of Global Marketing has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
