With the deep analysis of the above alternatives, it is suggested that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates too, as investors are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by developing certain short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Beware The Pitfalls Of Global Marketing must perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate the majority of its profits.
• Evaluate the current target audience as well as the market section which is not include in the company's circle.
• Examine the current financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Get most favorable companies with a strong dedication to health, to build the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Beware The Pitfalls Of Global Marketing worths and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Beware The Pitfalls Of Global Marketing as a company producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste aspect as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
