The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Beta Golf has an experience of about 140 years, allowing company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Beta Golf has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Beta Golf consist of; Maggi, Kit-Kat, Nescafe, and so on
• Beta Golf has large amount of spending on R&D as compare to its competitorsRivals making the company business launch more innovative and nutritious healthyItems
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Beta Golf.
• Beta Golf is a widely known brand with high customer's commitment and brand recall. This brand name commitment of customers increases the possibilities of simple market adoption of numerous brand-new brand names of Beta Golf.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can give a negative signal to Beta Golf customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to alter the perception of individuals ab out Beta Golf as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related products enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. Hence broadening the market towards establishing countries can boost the Beta Golf organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Beta Golf consumers. For instance, teachers can recommend their students to acquire Beta Golf items.
Threats
• Financial instability in nations, which are the prospective markets for Beta Golf, can create several issues for Beta Golf.
• Shifting of items from typical to much healthier, leads to additional expenses and can lead to decrease company's profit margins.
• As Beta Golf has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
