With the deep analysis of the above alternatives, it is suggested that the company needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just present new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs too, as financiers are willing to invest more in business with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Bankruptcy A Debtors Perspective must carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its revenue.
• Examine the existing target audience in addition to the market sector which is not consist of in the business's circle.
• Analyze the current financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Obtain most beneficial companies with a strong commitment to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Bankruptcy A Debtors Perspective values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Bankruptcy A Debtors Perspective as a company producing healthy products has been built under midterm strategy and now the company might move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
